Current:Home > ContactAdidas finally has a plan for its stockpile of Yeezy shoes -EliteFunds
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-20 20:52:57
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (193)
Related
- Bill Belichick's salary at North Carolina: School releases football coach's contract details
- Elon Musk launches new AI company, called xAI, with Google and OpenAI researchers
- Save 30% on the TikTok-Loved Grande Cosmetics Lash Serum With 29,900+ 5-Star Reviews on Prime Day 2023
- Community Solar Is About to Get a Surge in Federal Funding. So What Is Community Solar?
- Taylor Swift makes surprise visit to Kansas City children’s hospital
- Selena Quintanilla's Husband Chris Perez Reunites With Her Family After Resolving Legal Dispute
- Environmental Advocates Protest Outside EPA Headquarters Over the Slow Pace of New Climate and Clean Air Regulations
- Why Kristin Davis Really Can't Relate to Charlotte York
- Nearly half of US teens are online ‘constantly,’ Pew report finds
- Get a 16-Piece Cookware Set With 43,600+ 5-Star Reviews for Just $84 on Prime Day 2023
Ranking
- The Super Bowl could end in a 'three
- Derailed Train in Ohio Carried Chemical Used to Make PVC, ‘the Worst’ of the Plastics
- Logging Plan on Yellowstone’s Border Shows Limits of Biden Greenhouse Gas Policy
- Rob Kardashian Makes Subtle Return to The Kardashians in Honor of Daughter Dream
- Meta releases AI model to enhance Metaverse experience
- Apple iPhone from 2007 sells for more than $190,000 at auction
- Relentless Rise of Ocean Heat Content Drives Deadly Extremes
- Why It’s Time to Officially Get Over Your EV Range Anxiety
Recommendation
Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
Six Environmental Justice Policy Fights to Watch in 2023
Most Federal Forest is Mature and Old Growth. Now the Question Is Whether to Protect It
‘Advanced’ Recycling of Plastic Using High Heat and Chemicals Is Costly and Environmentally Problematic, A New Government Study Finds
Trump suggestion that Egypt, Jordan absorb Palestinians from Gaza draws rejections, confusion
EPA Moves Away From Permian Air Pollution Crackdown
UN Water Conference Highlights a Stubborn Shortage of Global Action
What Denmark’s North Sea Coast Can Teach Us About the Virtues of Respecting the Planet